Image via CrunchBaseIn my Social Media research, I have read about a lot of places where you can get inspiration for a blog posting. Going over a Direct TV ad was not one that was listed. I noticed that a lot of the Disney Channels came in the lower cost plans while other high interest channels were in the higher pricing buckets. Somehow, this made me think about Disney's pricing strategy. I don't have any insight as to what they actually do, but this process is one many small businesses should use to create overall enterprise value when they have a family of product offerings.
Lets look at some of Disney's Children oriented segments leaving out their ESPN and ABC segments. To attact families with children they have:
- Numerous TV Channels via cable or satellite
- Theme Parks
- Disney Stores
- Branded Products
- Disney Movies and DVD's
- Online Disney
In other words, they could sacrifice a little yield in their TV channels to generate incrementally more sales and margin in their other segments to increase overall enterprise value. This pricing concept is something small businesses that offer a family of related products needs to consider to optimize their enterprise value.
How does your business balance pricing to drive overall enterprise value?