Tuesday, February 28, 2012

Are you 100% Complete? Linkedin #IN Changed Profile Completeness

LinkedIn (Photo credit: Christopher S. Penn)
Many users are aware that LinkedIn frequently makes changes to features and capabilities without great fanfare.  LinkedIn made changes to their Profile Completeness score that also impacts your Linkedin search rankings on February 14, 2012.  Profile Completeness makes your personal brand stand out.

  • The Profile Score will put more emphasis on your skills and expertise sections. This means you can showcase your areas of expertise to connect with people that have similar skills or with companies or organizations looking for subject matter experts.

  • LinkedIn is also changing how they calculate profile completeness itself. The new calculation gives you more control over the score by emphasizing things you have more direct control over, like Skills, and putting less weight on areas you may have less control over, like Recommendations.

  • The score also takes profile freshness into consideration, so frequent profile updates can help with profile completeness.

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