I recently read about Restaurants using Twitter and thought about several of my restaurant clients. I also follow a variety of Kansas City area Restaurants and other small businesses to evaluate their social media programs and to track their issues. Twitter can be a low cost and very responsive way to track and respond to issues. Twitter has another advantage in that if a person tweets to his or her group of followers, your response can also go to a large number of followers showing that you are taking care of the issue.
Restaurants are using Twitter to market their menus in new and unusual ways, the AP reports. Take, for instance:
- Big chains have taken on full-time social media employees to respond to issues and notify individual restaurants of issues being tweeted about.
- Restaurants have seen "is this food any good" tweets and responded with "try us" gift cards through cell phone applications.
- Some Restaurant owners let tweeters help make decisions about the restaurant—such as what music to play.
- Some of my clients have tweeted happy hour specials to drive traffic.
There are several applications that Restaurants can use to track their mentions on Twitter such as:
How have you used Twitter for Restaurant Sales and Service?